UPDATED Engage Crest Logo.jpg
 

seip-cip-0285.jpg

What would you think if I told you...


THE DAYS OF A 9-5 JOB,FIVE DAYS A WEEK IN THE OFFICE, ARE BECOMING LESS AND LESS THE NORM...

Do you dream of not being stuck at your desk 40 hours every week? 

BETWEEN 1997 & 2017, WOMEN-OWNED BUSINESSES INCREASED BY 59%...

Do you long to own your own business and to be your own boss?

THE UNITED STATES WEDDING INDUSTRY TAKES IN $60 BILLION each year & EMPLOYS ALMOST 1 MILLION PEOPLE...

Do you have a desire to work in a creative and sustainable industry?

It's Time.

You've been talking about your desire to start a wedding planning business for years. But you have NO idea how to even begin…

It's time.

Friends have been telling you for years, what a gift you have for hosting, planning & orchestrating events...

It's time.

You sit in your office every day, from 9-5, dreaming of a job with more room for creativity, more flexibility and more of a reason to be excited to go to work every morning…

It's time to start your wedding planning business...but now what?

Are you ready to start or grow your Wedding Planning Business? Attract your ideal Clientele? Create a business that truly works around you and your family, all while being profitable?

I want to teach you what I have learned from twelve years as a Wedding Planner & Stylist. 

UPDATED Engage Crest Logo.jpg
Ashcraft_009_GetReady.jpg

module one

Starting Your Wedding Planning Business

I'll take you through the process of actually starting your Wedding Planning Business. From the art of choosing the perfect name, to discovering your brand aesthetic, to setting up your online domain, to having a website designed, to creating original content and then to orchestrating an perfect meeting environment. 

Each of these tasks will set the tone for how a Bride potentially connects to your brand, to you and to your client experience. Each of these steps connects to each other, and it's so important to take the time now to dive in and thoughtfully consider step by step. 

 

module two

Booking Your Ideal Client

Before you actually can book your Ideal Client, you need to Identify WHO she is. I'll take you through some creative exercises which will help you visualize this Bride - so that in future consultations you will instantly know if she is indeed a good fit for you, your aesthetic, your business and your services. 

I'll guide you towards taking the right steps to meeting this Bride, whether socially, or by creating a website that will guide her towards undoubtedly making the next step by reaching out for more information. 

Then I'll teach you how to perfect your Booking Process, so that it's streamlined and easy for your client as well as for yourself. 

If you have been in business for a couple of years, and you are wanting to edit your clientele and your services, I'll guide you on how to do that effectively and efficiently. 

 
Ashcraft_327_Ceremony.jpg
 

MODULE THREE

How To Plan A Wedding

Now that you have booked the Ideal Client {hooray!} - I'll guide you through how I plan a Client's Wedding, from start to finish. There is an art to deciding where to begin, and what the following steps should be. 

Creating the visual roadmap for the day through a Styling Presentation is by far one of the most fun tasks of a Wedding Planner! But, what if you have a Client that is wishy-washy with her taste and keeps changing her mind? I'll teach you how to keep things on track, and how to ensure that you are fairly paid for the time and energy it takes to get quotes on rentals, florals and custom pieces. 

We will also explore the basics of Budget Breakdowns. What percentage goes to Florals? What percentage goes to Catering? These often-asked questions are things you will need to know like the back of your hand...

 

MODULE FOUR

Timeline Creation

Creating a Wedding Day Timeline is one of the most important tasks as a Wedding Planner. Whether this a Full Planning Client and you have been working for months creating the most picture perfect day, or if it’s a Day of Coordination Client who has worked hard on her end and now has officially passed off the reins to you - it’s time to bring it all together in realistic timeline that will serve as your blueprint for the wedding week.

I'll teach you my process for creating the three different timelines you need for each Client's Wedding Weekend - and the art of making it easy to read, thorough, and an indispensable tool for putting your clients and vendors at ease that you are on top of each and every detail!

 
Ashcraft_467_Reception.jpg

MODULE FOUR

Place Settings & Visual Diagrams

I know that if you love Weddings, then you are indeed a Visual Person! I have created a few custom illustrations that I hope will serve you well for years. Use them as a reference as you create Wedding Party Diagrams, and confirm that Caterers set up place settings correctly for formal or informal meals. 

This also includes a checklist of must-haves for your Wedding Day Emergency kit!

 
Ashcraft_290_Portraits.jpg

MODULE FIVE

Hosting a Wedding Rehearsal {and in reality, a Wedding Ceremony!}

When conducting a Wedding Rehearsal, it truly is your time to guide the Bride & Groom, their families and wedding party through the ceremony from start to finish. You serve as the host, the professional and the point person for every part of it. 

Learn how to lead all of this {and wrangle in 20-30 people} in a joyful, kind but also firm way. I'll share with you how I conduct rehearsals from start to finish!

 

 

 

MEET JESSICA...

Jessica Rourke is nationally recognized Wedding Planner, Stylist and Coordinator from South Carolina. Jessica truly belives that Weddings aren’t meant to be stuffy or stressful. They are meant to be a celebration, and it her job to keep the celebration at the forefront of the planning. She has been professionally Planning Weddings for twelve years. 

You may have seen her work featured in publications like Martha Stewart, Geraldine, Magnolia Rogue, Flower Magazine, and Weddings Unveiled. Also, a few of the most beloved blogs - Style Me Pretty, Southern Weddings Magazine, and Grey Likes.  

So this is where Jessica is at today, but you wouldn't believe where all this started back in 2004...

 

Headshot.jpg

Learn how Jessica...

alexfilm-40.jpg

Simplifies and organizes her workflow

 

Grew her business during a Recession

alexfilm-32.jpg

Sets aside time to create Editorial Images

alexfilm-53.jpg

Works with clients from start to finish

alexfilm-7.jpg

Utilizes her past clients for advertising

alexfilm-34.jpg

Creates balance between work & family life